This has been one of those weeks in which effort has not resulted in corresponding income. That was perhaps the biggest lesson I learned when going into business for myself seven years ago. How much or how hard you work has nothing to do with how much money you will make. Sure, it does in the long run (if all goes well), but you can’t pay yourself with a timecard (if those even still exist).
There are just too many other things to do that have nothing to do with generating income. There are too many projects that take too long to bill. There are too many prospects that remain prospects. And there are too many distractions to knock us off track.
I know, I know. Time management. But it’s more than that. It’s about balancing our daily activities so that we are providing flawless customer service, pursuing new business and attending to the tiny details that keep our doors open.
There are plenty of work-related activities to keep us busy. But it is too easy for an entire day to go by without moving the essentials forward. So what do you do to guard against spending time on good stuff, but not the best stuff? And how do you figure out what the best stuff even is?
Let’s talk about it.